It is well-known that backlinks are a very effective way to increase your rank in search engines. No matter how you got inbound links to your site (submitted your site to DMOZ, participated in reciprocal linking programs, or someone mentioned your resource in a blog), you need a tool to control the status of the links. Do they still point to your website, what anchor text do these backlinks have and so on. Of course, you can check the status of the inbound and reciprocal links yourself, by hand. But it is a huge time-saver to use BackLinks Master instead.